Simple Modern’s main struggle was with being able to truly scale their catalog ads - they kept hitting “the ceiling” where performance would fall off.
“Our catalog ads looked the same as everyone else: product on a white background. This made it difficult to increase new customer acquisition and click-through rate because our ads had no branded elements.” - Gage Parsons, Paid Marketing Strategist
The Simple Modern team tested an array of new design treatments for their catalog ads, comparing them to their raw BAU catalog ads (which had a 3.5 ROAS).
Straight out of the gate, two Marpipe catalogs were breakout winners:
• One template that highlighted product title, description and branding got to over $100k in ad spend over 3 months with a 5 ROAS.
• Another template that highlighted dynamic color swatches scaled to over $100k in ad spend over 4 months with a 5.3 ROAS.
During this time, Simple Modern also saw a 28% decrease in cost per acquisition from their enriched catalog ads.
“Marpipe has been an essential partner in helping us scale our catalog ad strategy on Meta, driving stronger performance and efficiency. The platform makes it easy to build dynamic templates that align with our brand, allowing for a seamless creative experience across campaigns. The team has also been fantastic to work with—always responsive, knowledgeable, and genuinely invested in our success.”- Gage Parsons, Paid Marketing Strategist
