Ridge, run by the highly outspoken and irreplaceable Sean Frank, went from $100m to $200m+ in annual revenue in 2024, primarily via Meta ads.
That same year, they adopted and scaled with Marpipe to operate their catalog ads. Within days, they deployed a test that incorporated a lost of their best-performing creative elements into their catalog ads.
By using Marpipe’s dynamic color feature, they’re able to generate designs for their catalog ads that match the border color to the same color or pattern as each SKU. These substantial design improvements yielded a catalog campaign with 53% higher ROAS than their original, raw catalog ads.
