5 ways to take advantage of Dynamic Product Ads (DPA Ads) on Facebook in 2023
If your brand has product SKUs and you aren’t using DPA yet, you’re leaving money on the table. Most new brands just focus on static image and video ads, but DPA is the one that seems to get left out (when it shouldn’t)!
Meta has been making significant upgrades to this format and is encouraging more companies to take advantage of it.
How does it work? All you need to do is upload your product feed to Facebook Business Manager, select an audience (we recommend broad targeting), and let Meta do the hard work of showcasing the most relevant items from your online store, based on each user's browsing history.
Here are the top 5 ways you can take advantage of DPA:
Meta has been making significant upgrades to this format and is encouraging more companies to take advantage of it.
How does it work? All you need to do is upload your product feed to Facebook Business Manager, select an audience (we recommend broad targeting), and let Meta do the hard work of showcasing the most relevant items from your online store, based on each user's browsing history.
Here are the top 5 ways you can take advantage of DPA:
1. Personalized Product Recommendations 🎯
The more products/SKUs you have, the better. DPA ads automatically customize themselves for each viewer, making sure they see products they’re already interested in. This makes ads more effective, delighting customers with spot-on recommendations!
2. Select ‘All Placements’ 🌟
DPA ads are designed to work across multiple devices and placements, ensuring a seamless experience for users whether they're on a mobile, tablet, or desktop. This adaptability helps you reach more potential customers in their preferred browsing environment, increasing the chances of engagement and conversions. Make sure your DPA is running on all available placements.
3. Remarketing 🔄
If you’re not already running a small amount of spend towards DPA remarketing, you’ll leaving conversions on the table. DPA excels at re-engaging users who've already shown interest in your products. By reminding them of items they've viewed or added to their carts, you increase the likelihood of conversions.
4. Ensure Live, Up-to-Date Syncing 📅
With DPA ads, your inventory is always current. They automatically sync with your product catalog, ensuring that ads reflect real-time pricing, availability, and promotions. No more outdated or misleading ads!
5. Customize the Design 📊
Unfortunately, there’s still one major problem inherent to DPA - the way it looks. Since the ad is just the product image from your catalog, it looks bland and boring. Using free tools like Marpipe’s Enriched Catalogs, you can completely customize the way your DPA looks, turning your product feed into beautiful ad creative.
If you’re ready to see how easy it is to customize the design of your DPA, getting started with Marpipe is free and easy.
By using our Enriched Catalogs product, you can make your DPA stand out. Every single one of the images above was created using the Enriched Catalogs Software.
No more fumbling around Canva for hours trying to make 100+ ads. Use our drag and drop software to add templates, logos, and any other important information to every single one of your products, in minutes! The process is simple:
1️⃣ Sign up (for free)
2️⃣ Upload your product feed
3️⃣ Tweak your designs with a drag-and-drop platform
4️⃣ Start your free trial
5️⃣ Launch your ads
6️⃣ Scale. Profit. Grow
