Brett Friedman
brett@marpipe.com
I'm Director of Marketing & Sales at Marpipe. So far, I've helped companies run thousands of creative tests. I'm fascinated with the practice of experimentation in my personal life as well, running hundreds of my own experiments. You can most easily reach me on LinkedIn or by shooting me an email.
All Posts By This Author
November 12, 2024
How to Treat Dollars as Votes
November 12, 2024
How to Use Social Media
November 12, 2024
How Hobby Companies
November 12, 2024
How Shopify uses one key insight from a million brands
November 12, 2024
How LEGO uses Medium and Brand
November 12, 2024
How VWO Uses GPT-3
November 12, 2024
How Disney Invents Magic
November 12, 2024
How Amazon Uses Reversible Decisions
November 12, 2024
How Apple Uses Iterative Design
November 12, 2024
How Google Uses Experimentation
November 12, 2024
How Nike Uses Modularity
November 12, 2024
What is Creative Intelligence?
November 12, 2024
How Booking.com Uses 1000's of Experiments
November 12, 2024
How Netflix Uses Testing
November 12, 2024
How Pure Cut Supplements Experiments
November 12, 2024
How Formula Tested 100+ Nutrients on 2500+ Participants
November 12, 2024
10 Ways to Launch a Newsletter
November 12, 2024
30 Ways to Launch a Podcast
November 12, 2024
50 Ways to Found a Company
November 12, 2024
How Louis Greenstein Uses a Writer's Group As a Laboratory
November 12, 2024
How Bill Grundfest Founded Comedy Cellar
November 12, 2024
Ad Tropes and Ad Trends
November 12, 2024
Why Ads are Hard to Make
November 12, 2024
Inspiration for Ad Creative
November 12, 2024
Why Creative Testing is Still a Blue Ocean
November 12, 2024
The Best and Worst SaaS Platforms in the Covid Era
November 12, 2024
What is Creativity and Can AI Automate it?
November 12, 2024
The Gap Between Ad Managers and Ad Creatives
November 12, 2024
How to Get A Good Idea: 196 Idea Generation Techniques, 33 Expert Exercises, and 25 Resources
November 12, 2024
Why Some Ads Are Fan Favorites
November 12, 2024
Unique Solutions to the 'Marketing Problem'
November 12, 2024
The 'Big Idea' in Big Data
November 12, 2024
A Brief Component Analysis of Evergreen Content
November 12, 2024
SMB Marketing Growing Pains
November 12, 2024
How to Be Successful in Advertising
November 12, 2024
How Founders and Marketers Decide What Their Ads Look Like
November 12, 2024
Does Creative Matter? The Meta-Experiment
November 12, 2024
How to Improve Your Top-Performing Creative in 3 Easy Steps
November 12, 2024
How Much Does it Cost to Run a Multivariate Test?
November 12, 2024
A History of MVT Testing in the Development of Marketing
November 12, 2024
What Does Multivariate Mean