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Beautiful interiors, functional designs, cozy aesthetics, and the promise of a more comfortable life — furniture ads have the potential to captivate. However, standing out in this industry requires more than great visuals.
Furniture brands operate in a crowded market and face challenges like high-ticket prices, shipping logistics, and the need for physical interaction that all make converting customers even tougher. When it comes to crafting ads that perform, the furniture industry might have to work harder than any other to guarantee ecommerce success.
We’ll share our favorite examples of how furniture ads have combined stunning visuals, well crafted messaging, and data-driven approaches to driving online conversions. And, because we’re in the business of dynamic product ads, we’ll share exactly how furniture companies are unlocking creative production and experimentation at scale by maximizing the power of their product feed.
Style: Keep it sleek and sophisticated. Highlight a single piece of furniture on a clean, neutral background to let its design shine.
Strategy: Furniture is often an emotional purchase, and clean, uncluttered visuals allow potential buyers to focus entirely on the product. Use this style for hero items like sofas or statement chairs to grab attention on platforms like Instagram or Pinterest. Leverage DPAs to personalize the ad with products the viewer has shown interest in.
Style: Create the dream space. Showcase your furniture as part of a fully styled room to help customers visualize how it will look in their homes.
Strategy: Lifestyle visuals help customers connect emotionally with your brand. Highlight how a sectional sofa can anchor a family room or how a minimalist desk transforms a workspace. For higher engagement, use carousel ads to let users explore different angles or setups. Pair this with DPAs to show related items like rugs or lamps that complete the look.
Style: Celebrate the season with ads that highlight time-limited offers tied to events like Black Friday, summer clearance, or back-to-school promotions. Use vibrant colors and large text overlays to grab attention.
Strategy: Seasonal sales are an effective way to create urgency and boost conversions. For example, “Save 20% on Outdoor Furniture for Summer!” or “Black Friday: 50% Off Bestsellers!” Leverage DPAs to highlight discounted items that are most relevant to both the season and the viewer, ensuring your ads feel personalized even during large promotions.
Style: Show off your entire catalog and share how your products work together to create a cohesive look. Use carousel ads to display furniture sets or complementary items.
Strategy: Encourage higher cart values by featuring entire collections or suggesting add-ons. For example, showcase a bed frame with matching nightstands and lamps or a dining table with coordinating chairs. Dynamic product ads can automatically highlight the items most relevant to each customer’s browsing history.
Style: Highlight the variety of shipping options provided - especially free shipping!
Strategy: Online furniture shopping can be really enjoyable — until you see the time it takes for the piece to arrive at your home or the sticker shock you get from exorbitant shipping charges. Be sure to turn your shipping policy into a competitive advantage by emphasizing it visually within your creative.
Style: Highlight customer reviews, testimonials, or real-life photos of your furniture in customers’ homes. Note how Purple Mattress doesn’t show the product, only its review, in the ad above!
Strategy: Trust is critical in the furniture industry, especially for online purchases. Incorporate star ratings or quotes from satisfied customers in your ads. User-generated content (UGC) showing how people style your furniture in their own spaces adds authenticity. Platforms like Meta and TikTok are ideal for amplifying social proof and creating a sense of community around your brand.
Style: Highlight a local retailer that carries your furniture instead of pushing for e-commerce.
Strategy: Due to its size and difficulty to ship and return, furniture is not always the easiest of purchases to make online. That’s when brands can instead leverage the power of online ads to drive traffic - foot traffic that is - into brick and mortar stores instead.
Hopefully, you’re inspired by these examples to craft your next batch of creative. But as a savvy marketer, you’re likely already thinking about the challenge of scaling all these approaches across your entire product catalog.
That’s where dynamic product ads (DPAs) come in as the ultimate solution for furniture brands. DPAs are automated, personalized ads that showcase products tailored to a user’s browsing behavior, purchase history, or preferences. Unlike static ads, which display the same content to everyone, DPAs dynamically update in real-time to show items that are most relevant to each individual—like a sofa they viewed or a complementary coffee table.
With Marpipe, furniture brands can take DPAs to the next level by creating an entire library of ad creative for each product in their catalog with just a little effort and creativity.
Marpipe’s ad builder lets you design both image and video templates that automatically pull product details like name, price, dimensions, discounts, and imagery directly from your product feed. These templates are then applied across your entire catalog, generating hundreds of personalized ads that are ready to launch.
In less than an hour, you could create a template inspired by each of our furniture ad examples, connect your product feed, and generate an extensive collection of ad creatives ready for testing and scaling.
Speaking of testing, now that you have all the inspiration and information needed to level up your furniture ads, it’s time to launch, measure, and optimize your campaigns to ensure that your efforts translate into sales.
The success of your furniture ads hinges on metrics like:
Click-Through Rate (CTR): Are your visuals and messaging compelling enough to drive clicks?
Conversion Rate (CVR): Are those same clicks turning into purchases? If not, your landing pages might need refinement or you might want to try a limited time offer to drive more urgency.
Return on Ad Spend (ROAS): ROAS has often been dubbed the holy grail - for every dollar you spend on advertising how much revenue did you generate in return?
A/B testing is invaluable for discovering what placements, creative, and audiences drive the best performance for your ad dollars. Here’s three ideas to start testing on your next furniture ad campaign:
1. Static vs. Dynamic Product Ads (DPAs): Compare single-item ads with personalized, data-driven campaigns.
2. Visuals and Copy: Experiment with lifestyle imagery versus minimal product shots and test different headlines or CTAs.
3. Promotions: Try different approaches, such as percentage-off discounts versus dollar-off offers. In the world of furniture, try shipping promotions such as free or expedited shipping to gain a competitive edge.
The advertising experience doesn’t end with a click of an ad. Your product display page or collection page plays just as critical a role in driving conversions as the ad itself. Ensure that every landing page is optimized by taking the following three steps:
Furniture marketing is finicky. It’s difficult to sell online due to consumer reluctance to make such important purchases online and the logistical challenges of shipping & returning furniture online if their decision doesn’t work out. Regardless, furniture brands are getting creative when selling their products online and the online furniture market is quickly growing.
Global Market Expansion: The global furniture market was valued at approximately USD 516.66 billion in 2022 and is projected to reach USD 780.43 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.36% during the forecast period. (Fortune Business Insights)
Online vs Offline Furniture Sales: Slightly less than 30% of all furniture and homeware sales in the US are made online in 2024 but this is expected to approach 40% by the year 2029. (Statista)
Online Purchase Experience: As of 2021, 37% of consumers reported making furniture purchases exclusively through online channels, reflecting a growing comfort with digital transactions in the furniture sector. (CivicScience)
Supply Chain Challenges: Approximately two-thirds of furniture buyers have faced supply chain delays, highlighting logistical challenges in the industry. (CivicScience)
Ready to level up your furniture ads?
With Marpipe, you can elevate your dynamic product ads by integrating customizable templates, branded visuals, and real-time data directly from your product feed.
Sign up for free, start experimenting today, and watch your furniture brand master the market.
