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The operating system for high performing, on-brand catalog ads.
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Enriched Catalogs
Control your catalog ads
with features like:
Creative
Make your catalog ads look like real ad creative.
Product Level Video
Turn every SKU into a thumb-stopping video.
Gen AI for DPA
Generate better copy for every SKU at scale.
Multivariate Testing
Automated Creative Testing
Generate hundreds of ads in minutes
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The #1 alternative to Socioh - a better product at a better price

Why do the world’s top brands consistently choose Marpipe over Socioh?
Choosing the right vendor for catalog ads will have a major business impact. Talk with us to explore your options before deciding.
The best + biggest
brands trust Marpipe.

It feels good to use better software.

Only test 1 design at a time
Imagine if you could only test 1 image ad or only 1 video ad AT A TIME... That would be frustrating and unacceptable. Why should you accept that for your catalog ad creative?
Test up to 20 designs concurrently
With Multi-treatment mode, you can find your winning catalog creative TWENTY TIMES faster than with Socioh.
Built for small feeds
Don’t believe us? Go have your designer try to use their design tool with a large product feed and let us know how it goes.
Great for big feeds
We are built for scale and handling big brands. This is why large brands with lots of SKUs choose Marpipe.
Off-shore support
Account support team based in India.
US-based, expert support
We care about investing in the highest-quality team of experts to ensure you hit your goals and never run into any issues.
Costs more when you grow
Since Socioh charges based on your company revenue, even if you see success and grow you business, they’ll try to charge you more.
One fixed cost
We don’t PENALIZE you for success. The cost you pay for Marpipe is the same monthly cost you can always expect - no matter your revenue or ad spend.
No Generative AI
Self-explanatory.
Generative AI Features
You have the option to unleash the power of Gen AI for your catalog ads, which has a strong performance impact.

Don’t fall into the Socioh trap
and end up like this...

Ask about our Socioh Price Match Program!

Just show us the quote you received from Socioh and we’ll match it for qualified brands.
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What is Socioh good for?
Socioh can be good for small brands with low ad spend and a small ammount of SKUs - it functions more like a Shopify plugin than a holistic DPA platform, but you’ll end up out-growing the usability if you have more than ~500 SKUs or spend more than $25k/month on DPA.
Where is Marpipe different?
Testing Multiple Designs Simultaneously (without making new feeds)
Marpipe allows you to launch up to 20 different design treatments all into one catalog. This allows you to utilize multiple different catalog creative options across your ad account without re-starting the learning phase or sacrificing performance.
Better Platform Suitability
To start, Socioh can only connect with stores using Shopify, Woo Commerce, Big Commerce. So if you’re a large brand with a custom website build or a custom feed setup (or use feed management platforms like Feedonomics, Datafeedwatch, GoDataFeed), you’ll want to stick with Marpipe. Marpipe allows you to connect with any source feed and any ad platform that runs catalog ads.
Design Editor for Bigger Product Feeds
Marpipe allows you to add new custom fields to your source feed so that you can access many more design possibilities for your catalog ads. Socioh has a visual editor with common editing tools like Marpipe, but their editor is harder to use for larger stores because it requires users to individually edit different products. With Socioh, your design possibilities are further limited by the fact that you cannot modify your source feed.
Skip the Learning Phase for Better Performance
Most importantly, when launching multiple new catalog design treatments in a test, Socioh does not allow you to use your existing BAU catalog. With Socioh, you have to make a new catalog for every design test and you can only use one design at a time across all of your catalog ads. This is inefficient because it re-triggers the learning phase every time - which should be a non-starter for high-spend brands.
AI Features
Marpipe has a series of advanced AI features that allow you to make and test a wider range of design capabilities (explore those here: https://www.marpipe.com/pages/generative-ai-for-dpa).
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