AgelessRx wasn’t testing creative at all. The marketing and creative team were deploying social ads based on the product shots they had and the copy around value proposition they believed would resonate with their audience.
When Andrew joined the company as SVP Marketing, he believed that creative testing could help the company lower it’s CPA of new customers and purchases. The challenge was he had a small team and needed to find a solution that would decrease the time, and costs, of the creative work therefore making in a scalable solution
“We need to do more creative testing. What is a platform that can help us execute creative testing on our assets?”
Knowing he had a lean team, Andrew first looked to outsource creative testing with an agency. They originally quoted him $3,000 and wanted to use another software. Knowing the limitations, he looked into other tools and ultimately decided to test Marpipe because he loved the control and hands on nature of the platform.
For AgelessRx’s first test, they only had one product shot so they wanted to test in ad copy/value proposition. They included their current copy, the control, and 4 other variations - 5 ads in total.
What AgelessRx saw after their first test was beyond the results they expected.
“Even if Marpipe could decrease my CPA by 10% I would have been happy”
After just a week of running the test, AgelessRx saw a 77% decrease in their CPA in their top performing ad. When Andrew started at AgelessRx he thought his media spend would be around 70% spend on Google and 30% on Facebook. That quickly shifted after the first Marpipe test.
AgelessRx increased their daily spend by 6x and Andrew sees the potential for that to reach 20x with the help of Marpipe.
“Are you saying you’re increasing your spend on facebook because of the results you’ve seen with Marpipe”
“Oh absolutely”
