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Dynamic product ads (DPAs) have become a cornerstone of e-commerce advertising, offering personalized and highly targeted campaigns that drive engagement and sales. By leveraging product feed data, these ads automatically showcase the right products to the right audience at the right time.
Whether you’re new to DPAs or looking to refine your strategy, let’s dive into some powerful examples and explore how they can transform your campaigns. As a creative automation platform, Marpipe is here to help you supercharge your dynamic product ads.
Ad Strategy: Dynamic ads can retarget these users with the exact product they left behind, along with a compelling incentive like “Get 10% off if you order today.”
Why It Works: The personalization grabs their attention, while the discount creates urgency.
Marpipe Pro Tip: Use dynamic creative testing to experiment with different headlines, discount amounts, or product images to see what resonates best.
Scenario: A shopper visits your website and explores a few product pages but leaves without making a purchase.
Ad Strategy: Dynamic ads can retarget these users with the products they viewed, featuring customer reviews, star ratings, or testimonials directly in the ad. Messaging like “Loved by thousands of customers!” builds trust and credibility.
Why It Works: Social proof reinforces a shopper’s confidence in the product, increasing the likelihood of conversion.
Marpipe Pro Tip: Use dynamic creative testing to identify which types of social proof—like reviews, ratings, or customer quotes—resonate most with your audience.
Scenario: A visitor adds a high-ticket item to their cart but hesitates to complete the checkout process.
Ad Strategy: Dynamic ads can retarget these users with flexible payment options through Klarna or Affirm. Messaging like “Own it today for just $50/month with Klarna” or “Pay in 4 interest-free payments with Affirm!” highlights affordability and removes price as a barrier.
Why It Works: Showcasing buy-now, pay-later options reduces the upfront cost burden and reassures shoppers with transparent, manageable payment plans.
Marpipe Pro Tip: Use dynamic creative testing to compare messaging styles, such as monthly payments versus installment counts, to find the most effective approach for driving conversions.
Scenario: A customer viewed but didn’t purchase a grey jacket on your store’s website.
Ad Strategy: Serve dynamic ads that feature variants of the same jacket in different colors to stoke their interest further or serve complementary products like a scarf or sweatshirt to convert and increase cart size.
Why It Works: Cross-selling keeps you top of mind and can increase average order value by recommending products that align with their interests.
Marpipe Pro Tip: Test which product combinations perform best by using automation to create and optimize multiple variations of your cross-selling ads.
Ad Strategy: Use dynamic ads to highlight products relevant to the season, like patio furniture, BBQ grills, or pool accessories.
Why It Works: Seasonal relevance drives engagement, and dynamic ads automatically showcase products that fit the time of year.
Marpipe Pro Tip: Add visual overlays or design elements to emphasize seasonal discounts and create eye-catching ads that stand out.
Scenario: A shopper views a product page for a popular item, but the product isn’t added to their cart.
Ad Strategy: Dynamic ads can retarget these users with messaging that emphasizes scarcity in real-time, such as “Only 3 left in stock—act fast!” or “Selling out quickly!” Pair this with a countdown timer or low-stock visuals to create urgency.
Why It Works: Highlighting limited availability taps into the fear of missing out (FOMO), motivating users to make a purchase before it’s too late.
Marpipe Pro Tip: Test variations of urgency-focused messaging, stock quantities, or countdown visuals to determine which approach creates the strongest sense of immediacy for your audience.
Scenario: A customer has recently browsed your website’s “New Arrivals” section but hasn’t made a purchase.
Ad Strategy: Dynamic ads can highlight fresh additions to your inventory, showcasing products that align with the categories or styles they viewed. Include messaging like “Be the first to own our latest collection!” to create excitement and exclusivity.
Why It Works: Highlighting new arrivals taps into the customer’s desire for exclusivity and keeps your brand top of mind.
Marpipe Pro Tip: Use dynamic creative testing to try different product groupings, headlines, or design elements to emphasize the exclusivity of your newest items.
Scenario: An outdoor retailer targets customers in different climates.
Dynamic Ad Example - Local Retailer
Ad Strategy: Serve dynamic ads that show seasonal items in stock and explicitly call out a nearby location to drive foot traffic in store.
Why It Works: Location-based personalization ensures relevance, increasing the likelihood of conversions.
Marpipe Pro Tip: Use geotargeting and test ad performance across different regions to optimize for local trends and preferences.
Examples of Dynamic Product Ads By Industry
Practically every industry that sells goods online can benefit from dynamic product ads.
Dynamic product ads can showcase personalized outfit recommendations based on browsing history or past purchases. For example, if a shopper viewed a winter coat, they could see a curated ad featuring matching scarves, hats, or gloves to complete the look.
Check out our article on Dynamic Clothing Ad Examples ↗
Highlight specific pieces like rings or bracelets a user browsed, paired with reviews or close-up images. Dynamic ads can also cross-sell complementary items, such as matching earrings or necklaces, increasing cart value.
Check out our article on Dynamic Jewelry Ad Examples ↗
For general retailers, DPAs can promote seasonal sales, trending products, or localized inventory based on user behavior. Ads automatically update to feature products that align with a shopper’s interests, ensuring relevance across categories.
Check out our article on Dynamic Retail Ad Examples ↗
Leverage dynamic ads to display the exact sofa, table, or decor a shopper viewed, with additional options for color or size variations. Include lifestyle imagery or room settings to help customers visualize how the product fits into their space.
Check out our article on Dynamic Retail Ad Examples ↗
Dynamic product ads are only as good as the creative behind them. That’s where Marpipe comes in. Our platform automates ad creation and testing, enabling you to scale campaigns while maintaining top-tier performance. Here’s how Marpipe can help:
Automated Creative Production: Generate multiple variations of your dynamic ads in minutes, saving time and resources.
Seamless Feed Integration: Marpipe works seamlessly with your product feed, ensuring accurate and up-to-date ad content.
Insights You Can Use: Gain actionable insights into which creative elements drive the highest ROI and scale your winning ads.
Dynamic product ads have been embraced by practically all the leading ad platforms. How’s your campaign mix looking? Are you covering all the DPA bases below?
Meta is a pioneer in dynamic product ads, offering robust tools to retarget users, showcase personalized recommendations, and drive conversions. With its extensive audience network, Meta is ideal for creating ads tailored to specific behaviors like browsing, adding to cart, or purchasing.
Key Features: Dynamic retargeting, broad audience targeting, and seamless integration with Shopify and other e-commerce platforms.
Google’s dynamic product ads thrive on its Shopping and Display Network, using your product feed to deliver tailored ads based on search intent and browsing behavior. These ads appear in search results, YouTube, Gmail, and other sites in the Display Network.
Key Features: Search intent-based targeting, multi-channel placement, and integration with Google Merchant Center.
Pinterest offers dynamic product ads designed to reach users during their discovery phase. By leveraging its visual-first platform, Pinterest allows e-commerce brands to showcase products in a highly engaging and creative way.
Key Features: Personalized recommendations, visually driven ads, and a unique focus on user discovery.
Dynamic product ads on TikTok combine the power of short-form video with personalized targeting. TikTok’s interactive format makes it a great platform for engaging younger audiences with products they’re most likely to purchase.
Key Features: Video-first dynamic ads, engaging storytelling, and high potential for virality.
Snapchat uses dynamic ads to deliver personalized, interactive shopping experiences. Its immersive formats, such as augmented reality (AR) and Snap Stories, make it a strong option for brands targeting younger demographics.
Key Features: AR integration, story-based ads, and mobile-first design.
Platforms like Amazon and Criteo also support dynamic product ads, leveraging their extensive user data to deliver hyper-targeted recommendations. While these platforms are more specialized, they can be a valuable addition to your advertising strategy.
Dynamic product ads are no longer optional—they’re essential for e-commerce success. By automating personalization, you can deliver relevant ads that engage your audience and drive conversions. And with tools like Marpipe, you can optimize every aspect of your DPA strategy to ensure maximum impact.
Whether you’re retargeting abandoned carts, cross-selling complementary products, or promoting seasonal sales, dynamic product ads are a proven way to grow your revenue. Ready to take yours to the next level? Start with Marpipe today and see the difference.
