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If you’re managing an e-commerce business, you already know how important it is to get your product feeds right. Enter Feedonomics: a feed management tool that helps businesses streamline, optimize, and distribute product data across platforms like Google, Amazon, Meta, and more. Whether you’re dealing with thousands of SKUs or just a handful, Feedonomics simplifies the process, ensuring your listings are accurate, consistent, and high-performing.
In this guide, we’ll explore what Feedonomics is, its capabilities, and how you can make the most of it. Plus, we’ll take a look at its history, leadership, and even some alternatives to consider.
Feedonomics is a product feed management platform that allows e-commerce brands to optimize and distribute product data across multiple shopping and advertising channels. Its key benefits include:
Feedonomics takes the heavy lifting out of feed management so you can focus on growing your business.
With over a decade of experience, Feedonomics is a clear leader in product feed management and receives 4.4 stars on G2 and high acclaim for its responsive customer support.
Feedonomics supports a wide range of commerce platforms including BigCommerce, Magento, Shopify, WooCommerce, Salesforce and more. In fact, Feedonomics was acquired by BigCommerce in 2021, but continues to support and expand its support for other competitive platforms.
Feedonomics integrates with a variety of shopping channels including Google, Amazon, Meta, eBay, Walmart, and Target+.
Marpipe also has an integration with Feedonomics to increase your creative offering via dynamic product ads and enhanced catalog ads.
Here are a few ways to ensure you’re leveraging Feedonomics to its full potential:
1. Optimize Your Listings
Use Feedonomics to refine product titles, descriptions, and images. These small tweaks can significantly boost visibility and click-through rates.
2. Automate Updates
Feedonomics automates tasks like syncing inventory and updating pricing, saving you time and reducing errors. Let automation handle the busywork.
3. Monitor Performance
Use Feedonomics’ analytics tools to track key metrics and identify trends. Regularly reviewing these insights can help you fine-tune your strategy for better results.
4. Keep Your Feeds Fresh
Ensure your product data is always up to date, especially when it comes to stock levels and pricing. Feedonomics makes this process seamless.
Feedonomics is excellent for managing product feeds, but if you want to supercharge your ad performance, Marpipe is the perfect complement. Here’s how Marpipe enhances the Feedonomics experience:
Dynamic Creative Testing
Marpipe enables you to create, test, and optimize ad variations at scale, using the product data managed in Feedonomics.
With Marpipe you can create a single ad template that dynamically inserts any combination of data points in your feed such as product titles, imagery, sales price, star ratings, and more and then instantly generate a unique ad asset for every SKU in your catalog.
Marpipe also takes the same approach to creating video assets from static imagery and data points to further enhance your feed quality and provide limitless combinations for creative testing.
Seamless Integration
Finished creating enriching your catalog ads with Marpipe’s ad builder and AI tools? Seamlessly export and integrate your feed back into Feedonomics to manage, validate, and integrate your now enhanced product feed into everywhere you sell and advertise online.
By pairing Feedonomics with Marpipe, you can ensure your product data is accurate and your ads are compelling—giving you a competitive edge in e-commerce.
While Feedonomics is a top-tier solution, it’s always good to explore alternatives to find the best fit for your business. Here are a few:
Each of these tools has its strengths, so it’s worth evaluating them based on your specific needs, budget, and e-commerce strategy.
Yes, BigCommerce acquired Feedonomics in 2021. By integrating Feedonomics into its platform, BigCommerce merchants can manage and distribute their product data more efficiently across marketplaces, social media channels, and search engines.
The CEO of Feedonomics is Shawn Lipman, who also co-founded the company.
Feedonomics was founded in 2014 by Shawn Lipman and Brian Roizen. Their mission was to simplify and optimize the process of managing product feeds for businesses selling on multiple platforms.
Feedonomics doesn’t provide pricing publicly but, instead, offers pricing tailored upon factors like SKU count, the number of channels, and the level of service required. For a personalized quote, it’s best to contact Feedonomics directly through their website.
