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Some products are simple but superb at what they do. Flexify is one of those products.
Flexify is a Shopify-specific feed management tool designed to simplify the process of syncing and optimizing your product data for dynamic ads on Meta and Google. If these platforms and integrations more than cover your brand’s needs, then Flexify is one of the most affordable and easy-to-use feed management tools available.
We’ll explore what Flexify does, its capabilities, and how you can use it to grow your e-commerce business. Plus, we’ll discuss how it stacks up against other feed management tools.
Flexify is a product feed management app built specifically for Shopify users and available solely through the Shopify App Store ecosystem. It’s designed to help merchants create and maintain product feeds optimized for dynamic ads on Meta and Google.
Flexify has two separate apps, one for Google and one for Meta, so you can use both in conjunction or alone based on your needs. Regardless of which app you choose their primary features are the same and include:
Unlike other feed management solutions, Flexify is not a standalone platform. Instead, Flexify is an application that is accessed directly from the Shopify admin portal. If you’re a Shopify merchant you’ll love the tight integration and ease of access made possible with Flexify.
Flexify automatically generates a feed of your Shopify products, formatted to meet Meta’s dynamic ad requirements. This eliminates the need for manual uploads or complex configurations.
The app lets you customize your feed attributes, such as product titles, descriptions, and categories, to ensure your listings are optimized for better ad performance.
Flexify syncs your Shopify inventory with your product feed, ensuring that changes in pricing, stock levels, or new product additions are reflected in your ads without manual intervention. Depending on which plan you have, Flexify syncs your product feed either hourly or daily.
For merchants with products that come in multiple sizes, colors, or styles, Flexify handles variants seamlessly, ensuring accurate representation in your ads.
Flexify is particularly useful for businesses that want to quickly and effectively set up dynamic ads on Meta without investing in more complex feed management systems.
If you’re ready to make the most of Flexify, here are some tips to get started:
Flexify allows you to customize product attributes like titles and descriptions. Take advantage of this by refining your data to make it more appealing and aligned with what Meta’s audience expects.
Flexify has a strong focus on dynamic ads, which display personalized products to users based on their browsing behavior. Make sure your product feed is set up to take full advantage of this feature to drive better engagement.
Let Flexify’s automatic syncing do the heavy lifting. By keeping your Shopify store and your feed in sync, you avoid issues like showing out-of-stock items in your ads.
While Flexify doesn’t have built-in analytics, you can use Meta’s Ad Manager to track how well your ads are performing. Regularly reviewing this data will help you optimize your feed further.
Flexify is a powerful tool for Shopify merchants looking to manage product feeds for Google and Meta. If you want to unlock the full potential of your product catalog, Marpipe and Flexify make the perfect pair.
Here’s how Marpipe enhances the Flexify experience:
Marpipe enables you to create, test, and optimize ad variations at scale using the product data managed in Flexify. With Marpipe, you can design a single ad template that dynamically inserts key data points from your Shopify feed—such as product names, images, sale prices, star ratings, and more—allowing you to quickly generate tailored ad assets for every product in your catalog.
Marpipe also makes it easy to transform static imagery into engaging video ads, maximizing your reach and providing endless combinations for creative experimentation.
Once you’ve created dynamic ads with Marpipe’s powerful tools, seamlessly integrate the enriched assets back into Flexify. Flexify then ensures your updated product feed is synced with Google and Meta so your feed is always compliant, optimized, and ready to perform.
By pairing Flexify with Marpipe, Shopify merchants can streamline feed management, enhance creative production, and supercharge ad performance—giving you a competitive edge in both Google Shopping and Meta’s dynamic ad ecosystem.
Flexify is an excellent tool for Shopify users focused on advertising on Meta and Google, but perhaps its niche focus is too limiting for your brand. Luckily, it’s not the only feed management option. Here are a few alternatives worth considering in order to future proof your brand:
A more comprehensive feed management tool, Feedonomics supports multiple platforms beyond Meta and offers advanced features like analytics and error correction.
Known for its user-friendly interface and flexibility, DataFeedWatch is a great option for businesses managing feeds across various platforms.
ShoppingFeeder is ideal for businesses looking to optimize feeds for global marketplaces and offers strong localization features.
This tool is designed for simplicity and ease of use, making it a great starting point for businesses new to feed management.
Flexify stands out as a lightweight, Shopify-focused solution, but these alternatives might be better suited if you’re managing feeds across a wider range of platforms or need more advanced features.
No, Flexify is specifically designed for Shopify stores and does not support other e-commerce platforms.
Flexify was launched in 2018, to help Shopify merchants easily create product feeds for Google’s Shopping experience and later Meta’s dynamic ad solutions.
Flexify offers a free version for basic use, but its Pro plan starts at a very reasonably priced $29.99 per month. The Pro plan includes advanced features more frequent syncs, automatic updates, support for large catalogs, and enhanced customization options.
Flexify is an ideal choice for Shopify users looking to streamline their Meta ad campaigns. Its simplicity, affordability, and Shopify-first approach make it a standout option for businesses focused on social media advertising. If you’re looking for a straightforward way to sync your Shopify store with Meta’s dynamic ads, Flexify is a tool worth considering.
