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Thinking about selling your products directly on Facebook? You’re in good company. With billions of users scrolling daily, Facebook is one of the best places to get your brand in front of potential customers. And now, with Meta’s latest updates, setting up a Facebook Shop is easier than ever.
We will walk you through everything you need to know to set up your Facebook Shop, add products, and start selling fast—without the headache.
Before we get into the nitty-gritty of setting up your Facebook Shop, you need a Business Page (not just a personal profile). If you already have one, great! If not, here’s how to create one in under 5 minutes:
Pro Tip: Add a "Shop Now" button to your page so visitors can find your products instantly.
Now that your Business Page is ready, it’s time to access Commerce Manager—Meta’s tool for setting up and managing your shop.
Once you're in, you're officially in the driver's seat of your Facebook Shop.
Now, let’s get your store up and running.
Your shop should feel like your brand, and be incredibly easy for customers to navigate.
Now it’s time to add products so people can start shopping.
💡 Best Practice: Use bright, high-quality images and focus on the benefits in your descriptions. People buy solutions, not just products.
Now that your shop is officially set up, let’s make sure people can both find your storefront and actually buy from you.
Fewer clicks mean higher conversion rates—it’s that simple. By enabling Checkout on Facebook & Instagram, customers can purchase your products without ever leaving the platform, reducing friction and abandoned carts. Plus, Facebook's built-in checkout provides secure payment processing, automatic order tracking, and a seamless experience across mobile and desktop.
If you’re running Facebook and Instagram Ads, this feature also allows direct checkout from ads, streamlining the path to purchase even further. Check out this guide on optimizing Facebook Ads for better conversions to make the most of your Facebook Shop.
Once your Facebook Shop is live, you need to drive traffic to it. Start by pinning your Shop link at the top of your Facebook Business Page so it’s the first thing visitors see. Next, leverage Instagram and Facebook Stories—a great way to highlight new arrivals, special promotions, or behind-the-scenes content. Since Stories disappear in 24 hours, they create a sense of urgency that encourages immediate action.
Want to cast a wider net of a target audience? Invest in Facebook & Instagram Ads targeting warm audiences (people who have engaged with your brand before).
People trust people—not ads. That’s why social proof is one of the most powerful tools for increasing sales. Encourage past buyers to leave reviews and testimonials on your Facebook Shop, showcasing real experiences from satisfied customers.
Posting user-generated content (UGC)—photos and videos of customers using your products—on your feed and in Stories is a great way to build credibility and give potential buyers a real-world perspective on your products. Lastly, don’t let comments and DMs go unanswered! Engaging with customers quickly shows you're active, reliable, and care about their experience.
Your Facebook Shop isn’t a "set it and forget it" tool—it requires ongoing optimization. Use Meta Business Suite to monitor key performance metrics like product views, add-to-cart rates, and completed purchases. If you notice products with high views but low conversions, tweak the product description, pricing, or images to make them more compelling.
Also, experiment with different ad creatives and audience segments to see what resonates best. The key is to test, analyze, and refine. Need some inspiration? Check out our library of design possibilities made with our Enriched Catalogs platform.
Setting up a Facebook Shop in 2025 is one of the easiest ways to turn social media engagement into real sales. By following these steps—optimizing your shop’s design, enabling Checkout on Facebook, promoting your store through organic posts and ads, leveraging social proof, and continuously analyzing performance data—you’ll create a seamless shopping experience that encourages conversions.
The key to success is ongoing optimization; test different product descriptions, visuals, and promotions to see what resonates with your audience. That’s where Marpipe comes in—by using automated multivariate testing, you can quickly identify which creative elements drive the most engagement and sales, ensuring every ad you run is backed by real data.
If you're serious about maximizing your Facebook Shop’s potential, let Marpipe help you make smarter, more profitable marketing decisions. Get started today.
