Sijo, a DTC brand in the sleep space, wanted to improve the ROAS of their catalog ads by adding simple, elegant design aspects to their product images.
Sijo designed and tested more than 8 Enriched Catalog designs during their first few months on Marpipe, which yielded some winning designs with an emphasis on social proof which featured publisher logos and customer quotes from our top-selling products that stood out and scaled.
Sijo has been scaling their DPA (and testing more designs seasonally) with Marpipe for nearly 2 years now. Overall, using Enriched Catalogs has helped Sijo make their catalog ads look beautiful, but more importantly, they’ve improved their ROAS by over 65% and scale their spend on catalog ads.
