Facebook's dynamic product ads are one of the main ways companies target their users and in many ways have overtaken static ads as they target people in real time to personalize a combination of attributes to better tailor the messaging based on their past behavior and interest that's most likely to convert them.
Optimizing your dynamic ad campaigns gives your advertisements the highest possible chance of luring in new customers to buy your products. Luckily, it's obvious which strategies are successful and which are ineffective with these types of ads, but when you're starting out, it can be tricky to get your head around.
In this article, we'll explore five Facebook ad creatives developed by Marpipe that feature the most effective elements for maximizing your click-through rates. By the end, you'll be able to use them whenever you get started with your personalized ads for your Facebook feed.
You can clearly see that Revolve's 20% off promotional offer is available for one day only and that customers can use the provided code to avail of it. Loyal consumers are more inclined to buy something from you when there's an added incentive, so offering a discount with a time limit creates a sense of urgency and will make them take immediate action.
The neutral color scheme Revolve has gone with this dynamic ad creates a clean and focused visual for the users, adding a sophisticated backdrop that directs attention to the key elements of the ad, like the model and the sale offer.
If Revolve were to use brighter colors, it may not match the color of the dress the model is wearing from their product catalog. Whereas with this option, it makes it look refined and professional, which will increase the likelihood of someone buying something.
Consumers value companies that get straight to the point with pricing rather than leading them through a funnel and eventually finding out the price is higher than they thought.
You can see that Mejuri has displayed the price for the ring from their product set at $98. Those who click on the ad are much more likely to buy it than if they were lied to by being given a different checkout fee. This builds up a level of trust between the company and the consumer; it will increase their chances of getting more people to come back and make repeat purchases.
The label' best seller' that Mejuri has included in the advertisements makes the product seem valuable to potential buyers. While it may not mean much to some, it can give shoppers confidence that people who've bought it rate it highly and consider it a worthwhile purchase. It could be a determining factor if someone is on the fence about buying the ring.
Simon Pearse has listed the main features of the product beside the photo, which provides shoppers with a level of clarity, as they know what to expect before they buy it. Not only that, but it also adds a level of aesthetic charm to the listing, which will give them a higher chance of getting more clicks.
When you look at Simon Pearse's ad, one of the first things you notice is how simple the design is, between the soft shades and minimum copy. This gives the ad a sophisticated look that draws attention without overwhelming the viewer and avoids over-cluttering the photograph of the product.
Expedia clearly showcases the Treehouse Hotel in London from its product feed in its best light, with all of the best features on show for shoppers to see, including the extra large double bed, the view of the city, and the cozy window corner seat.
An image as gorgeous as this is bound to generate interest from holidaymakers planning a trip to London. It creates a striking initial impact that will make those interested want to engage with the advertisement, and it shows customers first-hand what they can expect if they decide to book this hotel with Expedia.
The hotel listing displays an 8.8 rating and 267 reviews from past customers, adding a layer of social proof. This will build trust with potential guests, as they know there have been plenty of holidaymakers who've had an enjoyable stay, increasing the chances of them booking it.
A listing that shows its popularity like this has more of an opportunity to persuade someone to book it than a hotel with a lack of reviews and/or a low score. Potential guests will feel more confident booking with this property as they're guaranteed a higher level of quality than if they were to go with a lesser-reviewed option.
All shoppers love a discount; there's something great about getting your hands on a product for a lower price than it once was. The price drop in Jones Road's Facebook ad is fully disclosed so that everyone can see it.
This will catch the eye of every bargain hunter who's looking to get their hands on a good deal. After they've bought it and are happy with their purchase, they're more likely to come back and buy something else or even the same Miracle Balm whenever the one they initially bought runs out.
It's easy to notice Jones Road's branding as you first set your eyes on the advertisement displaying the item from their product page. The branded label is written on the front of the tin of the Miracle Balm and also in the upper half of the background of the ad, which is consistent on both fronts.
The color scheme of both the font of the product name and the background also matches, which creates a polished look for the ad and aligns the advertisement’s visuals with Jones Road’s brand style.
All of the advertisements we've listed in this article have their own unique features that give them a higher chance of converting potential customers. You can see that they've all made an effort to focus on branding and including details that are most likely to encourage people to click them.
In the beginning, when you optimize and use dynamic ads, it's like a minefield. Knowing how to implement the features that these companies have is tricky. Marpipe makes it easy to create dynamic product ads for Facebook easily and professionally - sign up today.
